Privacy Policy

Introduction

This Privacy Policy describes how Brucite Orange Inc (hereinafter "we", "us", or "our") collects, uses, and shares your personal information when you use our IntellectSEO service ("the Service"), an AI-powered SEO content generation platform. By using the Service, you consent to the collection and use of information in accordance with this policy. This Privacy Policy is drafted in compliance with applicable US Federal and State laws, including but not limited to the Utah Consumer Privacy Act (UCPA) and other relevant data protection legislation.

1. Identity of the Data Controller

This Policy describes how Brucite Orange Inc, a company registered in United States of America, the State of Utah under number 14524560-0142, with its registered office at 9432 North Timpanogos Cove, Cedar Hills, UT 8406 (hereinafter "Brucite Orange Inc", "we" or "us"), collects, uses, and shares your personal data when you use our IntellectSEO platform (hereinafter "the Service"). This Policy applies to all users of the Service, whether registered or not.

2. Categories of Personal Data Collected

2.1 Identification and Account Data: Name, email address, job title, and company name (if applicable), necessary for account creation and management.

2.2 Billing and Payment Data: Postal address, purchase history, and limited payment details processed by our third-party providers.

2.3 Service Usage Data: History of generated Content, requests made, Token consumption, features used, and usage frequency.

2.4 Technical and Connection Data: IP address, device identifier, browser type, operating system, and connection timestamps.

2.5 Submitted Content: Information you voluntarily provide to the platform for content generation (keywords, instructions, source text).

2.6 Communication Data: Records of communications with our customer service team (emails, support tickets).

3. Purposes and Legal Basis of Processing

We process your personal data for the following purposes:

  • Provision and Management of the Service: Creating your account, managing subscriptions, processing payments, and providing technical support (Legal Basis: Contractual Necessity).
  • Improvement and Personalization: Analyzing Service usage to enhance features, personalize your experience, and develop new offerings (Legal Basis: Legitimate Business Interest).
  • Communication and Marketing: Sending essential service updates and, subject to your consent, promotional offers (Legal Basis: Legitimate Business Interest and/or Consent).
  • Security and Compliance: Protecting against fraud and illegal activities, securing systems, and complying with legal obligations (Legal Basis: Legitimate Business Interest and Legal Obligation).

4. Data Retention Period

We retain your personal data only as long as necessary to fulfill the purposes for which it was collected, and in compliance with US and Utah state legal requirements:

  • User Account Data: Retained for the duration of your contractual relationship, and then archived for a reasonable period (e.g., 3 years) for legal or business continuity purposes.
  • Billing and Accounting Data: Retained for a minimum of ten (10) years in accordance with tax and accounting laws.
  • Usage Data and Generated Content: Retained during your active subscription. After account termination, this data may be deleted or irreversibly anonymized within a reasonable period (e.g., 6 months).

5. Data Recipients and Transfers

5.2 Subcontractors and Service Providers: We share your data with trusted third parties who act as service providers, such as cloud infrastructure (AWS/GCP), payment processors (Stripe/PayPal), and analytics tools (Google Analytics). These providers are contractually obligated to protect your data.

5.4 Public and Judicial Authorities: We may disclose your data when legally required, such as in response to a court order or subpoena.

5.6 International Transfers: Given the global nature of the internet, some data may be transferred outside the United States. We ensure that such transfers are governed by appropriate safeguards (e.g., standard contractual clauses, where applicable).

6. Security Measures

We implement robust technical and organizational measures to ensure the security of your data, including encryption of data in transit (HTTPS/TLS), access control policies based on the principle of least privilege, and regular security audits.

7. Your Rights and How to Exercise Them

In accordance with applicable US and Utah state law (including UCPA), you have the following rights regarding your personal data:

  • Right to Access: The right to confirm whether we process your personal data and to obtain a copy.
  • Right to Correction/Rectification: The right to correct inaccuracies in your personal data.
  • Right to Deletion/Erasure: The right to request the deletion of your personal data, subject to certain exceptions.
  • Right to Object: The right to opt out of the processing of your data for specific purposes, such as targeted advertising.
  • Right to Lodge a Complaint: The right to lodge a complaint with a competent supervisory authority or state Attorney General if you believe your rights have been violated.

To exercise these rights, you can contact us:

  • By email at: contact@Intellectseos.com
  • Via the dedicated form available in your personal account settings.

8. Cookies and Similar Technologies

We use cookies (small text files) for various purposes, including ensuring the proper functioning of the Service, remembering your preferences, and analyzing usage. We use:

  • Strictly Necessary Cookies: Essential for the operation and security of the Service (Legal Basis: Legitimate Business Interest).
  • Analytical/Marketing Cookies: Used to measure performance and personalize content (Legal Basis: Your Consent).

You can manage your cookie preferences at any time via your browser settings or our cookie management panel.

9. Protection of Minors

Our Service is not intended for individuals under the age of 18. We do not knowingly collect personal data from minors. If you believe your child has provided us with personal data, please contact us immediately at contact@Intellectseos.com.

10. Changes to the Privacy Policy

We reserve the right to modify this Policy at any time. We will notify you of substantial changes by email and/or a prominent notice on our Service at least thirty (30) days before the changes take effect. Your continued use of our Service after the posting of changes constitutes your acceptance of those changes.

11. Data Protection Officer (DPO)

For any questions relating to this Policy or to exercise your rights, you can contact our designated contact point:

  • By email: contact@Intellectseos.com
  • By post: Brucite Orange Inc - Privacy Department, 9432 North Timpanogos Cove, Cedar Hills, UT 84062

12. Applicable Law and Jurisdiction

This Policy is governed by the law of the State of Utah, United States of America, without regard to its conflict of law principles. In the event of any dispute, the competent state or federal courts located in Salt Lake County, Utah, shall have exclusive jurisdiction.

13. Contact

If you have any questions about this Policy or wish to exercise your rights, please contact us:

Email: contact@Intellectseos.com